In the subsequent book Lean Thinking (1996) by James P. Womack and Daniel T. Jones they developed Lean principles:
● : value should be defined for individual products and services while sticking to the customer desires .
• Identify the value stream: Value stream is series of activities, operations and processes which constitute production process starting from order placement to product delivery to the customer and including both value-adding and non-value adding activities.
Identifying the entire value stream of a product or service is a prerequisite to eliminate non-value adding activities.
• Flow: After value stream mapping, the product should flow continuously through value-creating activities.
• Pull system: Instead of forecasting and pushing unwanted products to the customer, the pull system responds to the customer’s actual demands and needs. The result is lower waste in cases of handling, storing and getting the products to the customer.
• Continue perfection: the concept induces reduction in number of production steps and the amount of time & information while making the product closer to what the customer actually wants.